Press Release:

Mopar® Announces 2010 Dodge Challenger Drag Pak Program For Grassroots Racers

• Dodge Challenger Drag Pak built for sanctioned NHRA Stock, Super Stock and Comp Eliminator configurations
• Priced at $39,999, production to start this summer
• Applications now available at www.mopar.com
• First-year build program in 2009 sold out

Auburn Hills, Mich., Feb 22, 2010 – Following a first-year sell out of 100 factory-built program vehicles in 2009, Mopar announced its 2010 Dodge Challenger Drag Pak program.

For 2010, the non-street legal V-8 powered, rear-wheel drive Dodge Challenger is available with the 6.1 liter HEMI® that may be set up with a 5-speed automatic or 6-speed manual transmission.

“We’re proud of our drag racing heritage at Mopar and we will continue to support our drag-race customers where they compete,” said Pietro Gorlier, President and Chief Executive Officer – Mopar Service, Parts and Customer Care, Chrysler Group LLC. “The Dodge Challenger Drag Pak program was a success last year, and we’ll be carrying that momentum into our 2010 build.”

Based on the 2010 Dodge Challenger SRT8® and finished in a Stock Eliminator configuration, Mopar engineers eliminated select production components and systems to reduce vehicle weight by approximately 1,000 pounds. To accentuate weight savings, the Dodge Challenger Drag Pak features unique drag-race components including: composite lift-off hood with functional scoop, Dodge Viper-style front seats, polycarbonate door windows, a light-weight cooling module with electric fan, manual rack-and-pinion steering, a special cable-operated deck-lid release, special light-weight front-brake assemblies and special cable-operated throttle linkage and pedal assembly.

The Dodge Challenger Drag Pak features a retro Stone White paint scheme and is sanctioned for NHRA Stock, Super Stock and Comp Eliminator drag racing. The Manufacturer’s Suggested Retail Price is $39,999 and production begins this summer.

The 2009 Dodge Challenger Drag Pak program commemorated the 40th anniversary of the legendary 1968 Dodge Hemi Dart and Plymouth Hemi Barracuda package cars. The ’68 Package Cars were sold as actual running cars with VIN identification. The 2009 and 2010 Package Cars are not running cars and do not come with VIN identification.

Orders for the 2010 Challenger Drag Pak must be submitted using the Dodge Challenger Drag Pak Application which is available now at www.mopar.com or from the Mopar Direct Connection Tech Line at 888-528-HEMI (4363). Customers should work with their local Dodge dealer to submit their application.

About Mopar
Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original equipment parts for Chrysler, Jeep, Dodge and Ram vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge and Ram vehicles – a direct connection that no other aftermarket parts company can provide.

More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words Motor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960′s – the muscle-car era. The former Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super stock drag racers and developed its racing parts division, called Mopar Performance Parts, in order to enhance speed and handling for both road and racing use.

[Source: Chrysler]

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Pricing for All-new 2009 Dodge Challenger to Start in Low $20s

Auburn Hills, Mich., Jun 9, 2008 – Dodge announced pricing today for the all-new 2009 Dodge Challenger. The U.S. Manufacturer’s Suggested Retail Price (MSRP) will start at $21,995, which includes $675 for destination. Dodge dealers across the country are now taking orders for the 2009 Dodge Challenger, which will arrive this fall.

“The all-new 2009 Dodge Challenger gives customers a modern-day muscle machine at an incredible value,” said Mike Accavitti, Director – Dodge Brand and SRT Global Marketing, Chrysler LLC. “For less than $22,000, we’ve brought Dodge Challenger back and loaded it with head-snapping styling and cutting-edge technology.”

The Dodge Challenger is the first five-passenger two-door coupe produced from the Company’s proven rear-wheel-drive platform that delivers the Dodge Charger and Chrysler 300. Developed with Dodge’s credo of “bold, powerful and capable,” the 2009 Dodge Challenger is available in three models featuring head-turning styling, three available engine options and an automatic or manual transmission.

The 2009 Dodge Challenger has several modern amenities available including uconnect gps with navigation system and real-time traffic, uconnect phone featuring Bluetooth® technology, uconnect studios with SIRIUS Satellite Radio, Remote Start and Keyless Go push-button start. In addition, the Dodge Challenger has more than 25 safety and security features including supplemental side-curtain air bags, Anti-lock Brake System (ABS), Electronic Stability Program (ESP), Brake Assist, Traction Control, automatic headlamps, tire pressure monitoring and Hill-Start Assist in Dodge Challengers with the six-speed manual transmission.

Three models are available in the United States: Dodge Challenger SE, Dodge Challenger R/T and Dodge Challenger SRT8®.

2009 Dodge Challenger SE
With a U.S. MSRP of $21,995 (including $675 destination), the Dodge Challenger SE comes standard with a 3.5-liter High Output V-6 engine which produces 250 horsepower (186 kW) and 250 lb.-ft. (339 N•m) of torque. Mated with a four-speed automatic transmission, the Dodge Challenger SE achieves an estimated 18 miles per gallon (mpg) in the city and 25 mpg on the highway.

Other standard features on Dodge Challenger SE include comfortable seating for up to five adults, best-in-class cargo space (16.2 cu. ft.), 60/40 split-folding rear bench with arm rests and two cup holders, 17-inch aluminum wheels with P215/65R17 all-season tires, four-wheel disc brakes, side-curtain airbags, remote keyless entry, eight-way power driver’s seat, fold-away power mirrors, power locks and windows with express-down, air conditioning, AM/FM/CD radio with MP3 capability and four speakers, cloth low-back bucket seats, manual-tilt and telescoping steering wheel, dual-covered visor vanity mirrors and tire pressure warning lamp.

2009 Dodge Challenger R/T
The U.S. MSRP for the all-new 2009 Dodge Challenger R/T is $29,995. Featuring the new-generation 5.7-liter HEMI V-8 engine, the Dodge Challenger R/T produces an estimated 370 horsepower (276 kW) and 398 lb.-ft. (540 N•m) of torque when paired with the standard five-speed automatic transmission. The 5.7-liter HEMI engine with five-speed automatic transmission is equipped with fuel-saving multi-displacement (MDS) technology which increases fuel economy by as much as 20 percent without sacrificing performance.

Other standard features on the 2009 Dodge Challenger R/T include dual chromed rectangular exhaust tips, ABS, ESP, Brake Assist with vented brakes, 18-inch machined aluminum wheels with P225/60HR18 all-season touring tires, fog lamps, body-color exterior mirrors, leather-wrapped steering wheel and shift knob, illuminated visor vanity mirrors, rear body-color spoiler and cast-metal fuel door.

The available Track Pak features the Tremec TR-6060 six-speed manual transmission with “pistol-grip” shifter for $995. When the six-speed manual transmission is paired with the 5.7-liter HEMI V-8, it produces an estimated 375 horsepower (280 kW) and 404 lb.-ft. (548 N•m) of torque. The Track Pak also includes Hill-start Assist, limited-slip differential, bright pedal covers and performance steering.

Dodge Challenger SRT8
The U.S. MSRP for the 2009 Dodge Challenger SRT8 is $39,995 (including $675 destination). The 2009 Dodge Challenger SRT8 offers an available six-speed manual transmission or standard five-speed automatic transmission mated to the SRT-exclusive 6.1-liter HEMI V-8 engine that produces 425 horsepower (317 kW) and 420 lb.-ft. (569 N•m) of torque. New for 2009 is a standard limited-slip differential, High Performance Red and B5 Blue (late availability) exterior paint and black hood stripes. A classic “pistol-grip” shifter is included with the available Track Pak which includes the Tremec TR-6060 six-speed manual transmission with Hill-start Assist.
Other standard features on the 2009 Dodge Challenger SRT8 include a race-inspired interior featuring performance seats with a red accent stripe and added bolstering which keeps customers in place under spirited driving conditions, four-bomb gauges with tachometer and 180 mph speedometer in the center, “Performance Pages” reconfigurable display that features 0 – 60 mph, 1/4 mile, and 1/8 mile times, uconnect gps, unique SRT-tuned ESP and ABS calibrations, 20-inch fully-forged aluminum wheels, red, painted Brembo brakes, hood with functional dual hood scoops, functional black painted rear spoiler and a unique exhaust note.

Street and Racing Technology (SRT) is Chrysler’s in-house performance engineering organization that focuses on five pillars for every SRT vehicle: bold exterior design that resonates with the brand image, a race-inspired interior, world-class ride and handling across a dynamic range, a standout powertrain and benchmark braking.

[Source: Chrysler]

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