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Ford press release

FORD TO EQUIP HALF A MILLION VEHICLES WITH ECOBOOST ENGINE TECHNOLOGY FOR UP TO 20% BETTER FUEL ECONOMY

DETROIT, Jan. 6, 2008 – Ford Motor Company is introducing a new engine technology called EcoBoost that will deliver up to 20 percent better fuel economy on half a million Ford, Lincoln and Mercury vehicles annually in North America during the next five years.

The EcoBoost family of 4-cylinder and 6-cylinder engines features turbocharging and direct injection technology. Compared with more expensive hybrids and diesel engines, EcoBoost builds upon today’s affordable gasoline engine and improves it, providing more customers with a way to improve fuel economy and emissions without compromising driving performance.

“EcoBoost is meaningful because it can be applied across a wide variety of engine types in a range of vehicles, from small cars to large trucks – and it’s affordable,” said Derrick Kuzak, Ford’s group vice president of Global Product Development.

“Compared with the current cost of diesel and hybrid technologies, customers can expect to recoup their initial investment in a 4-cylinder EcoBoost engine through fuel savings in approximately 30 months. A diesel will take an average of seven and one-half years, while the cost of a hybrid will take nearly 12 years to recoup – given equivalent miles driven per year and fuel costs,” he said.

Ford will introduce EcoBoost on the new Lincoln MKS flagship in 2009, followed by the Ford Flex and other vehicles. By 2013, Ford will have more than half a million EcoBoost-powered vehicles on the road annually in North America.

In 2009, Ford first will introduce EcoBoost on the Lincoln MKS featuring a 3.5-liter twin-turbocharged V-6. It will produce the power and torque of a V-8 engine with the fuel efficiency of a V-6. In fact, with an estimated 340-horsepower and more than 340 lb.-ft. of torque, the Lincoln MKS will be the most powerful and fuel-efficient all-wheel-drive luxury sedan in the market.

More With Less
EcoBoost’s combination of direct injection and turbocharging mitigates the traditional disadvantages of downsizing and boosting 4- and 6-cylinder engines, giving customers both superior performance as well as fuel economy.

With direct injection, fuel is injected into each cylinder of an engine in small, precise amounts. Compared to conventional port injection, direct injection produces a cooler, denser charge, delivering higher fuel economy and performance.

When combined with modern-day turbocharging – which uses waste energy from the exhaust gas to drive the turbine – direct injection provides the best of both worlds: the responsiveness of a larger-displacement engine with fewer trips to the gas pump.

Ford’s 3.5-liter EcoBoost V-6, for example, can deliver upwards of 340-plus lb.-ft. of torque across a wide engine range – 2,000 to 5,000 rpm versus 270 to 310 lb.-ft of torque for a conventional naturally aspirated 4.6-liter V-8 over the same speed range. At the same time, this V-6 gives customers an approximate 2 mpg improvement and emits up to 15 percent fewer CO2 emissions to the environment.

Direct injection coupled with turbocharging allows for the downsizing of engines that deliver improved torque and performance. A small 4-cylinder EcoBoost engine has the capability of producing more torque than a larger 4-cylinder engine – nearly an entire liter larger in displacement – with better fuel efficiency.

The real-world fuel economy benefit is consistent no matter the drive cycle, meaning the engine is efficient in the city as well as on the highway – unlike hybrids, which are most efficient in stop-and-go traffic. In addition, customers who tow and haul – and have long turned to more expensive diesel powertrains for their superior towing capabilities – can find the engine performance they need from an EcoBoost powertrain.

EcoBoost – combined with multi-speed transmissions, advanced electric power steering, weight reductions and aerodynamic improvements – is part of Ford Motor Company’s strategy to deliver sustainable, quality vehicles that customers want and value. Additional hybrid offerings and diesel engines are planned for light-duty vehicles.

Longer term, Ford plans to remain aggressive in the development of plug-in hybrids and hydrogen fuel cell-powered vehicles.

“We know that what will make the biggest difference is applying the right technology on volume vehicles that customers really want and value and can afford,” said Kuzak. “EcoBoost puts an affordable technology within reach for millions of customers, and Ford’s systems approach adds up to a big idea that differentiates Ford’s sustainability strategy in the market.”

[Source:Motor Trend]

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Press Release:

DEARBORN, Mich., Dec. 11, 2007 – Hot on the heels of the new Ford Bullitt Mustang and the new Shelby GT500KR, America’s favorite muscle car drives into its 45th anniversary year sporting a new factory-installed glass roof.

The 2009 Ford Glass Roof Mustang provides a third roof option for customers and responds to their growing desire for more natural light. Production of large sunroofs has increased nearly 200 percent in North America since 2003, according to Just-auto. The growth is driven, in part, by consumers’ daily commute time. The number of consumers with commutes lasting more than 60 minutes grew by almost 50 percent between 1990 and 2000, according to the U.S. Census Bureau.

The new glass roof will be available as an option on both the V-6 Mustang and Mustang GT beginning next summer.

At $1,995, the new roof provides customers a less expensive option than a convertible, without compromising the coupe’s versatility, headroom or climate-controlled environment.

“Mustang is an icon in our product lineup, and we are committed to keeping Mustang news fresh every year,” said Derrick Kuzak, Ford’s group vice president, Global Product Development. “As the automotive landscape becomes increasingly competitive, features such as a panoramic glass roof will help differentiate our products from the competition.”

Nearly one out of every two sports cars sold in America is a Mustang, and it remains the best-selling convertible. The new glass roof addresses the fact that 62 percent of buyers in the sports car segment are interested in a sunroof or moonroof on their next vehicle, according to J.D. Power and Associates research.

Mustang’s Glass Roof is made of tinted privacy glass, which reduces both infrared rays and vehicle cool-down time by 50 percent. A manual roller blind is built in, allowing owners to further control exposure on sunny days.

The specially formulated glass also protects interior fabric material from solar radiation deterioration and discoloration by reducing solar light transmittance. To help improve acoustics and Mustang’s interior quietness, the glass also features a layer of vinyl that reduces noise, vibration and harshness.

The glass roof Mustang is built like a coupe and has been developed to maintain the structural integrity of Mustang. The glass itself is safety glass, meaning that it shatters without sharp or jagged edges, like other automotive glass.

Glass Roof Mustangs will be assembled at the Automotive Alliance International plant in Flat Rock, Mich. The unique glass is installed at Ford’s adjacent vehicle personalization facility.
Like its coupe and convertible counterparts, the Glass Roof Mustang has endured a battery of tests measuring quality and craftsmanship.

During the development phase, production-level prototypes ran through a rigorous prove-out, including various water, air leakage, durability, squeak and rattle and vehicle dynamics tests. Top quality drives the development team – as evidenced by Mustang’s first-in-its segment ranking in the 2007 J.D. Power and Associates IQS, VDS and APEAL studies.

“Quality is a continuous process. The whole team is passionate about it, which results in our paying attention to the smallest details,” says Paul Randle, chief nameplate engineer. “Our owners have high expectations, and we always want to meet them – with strong features like this new roof option, quality and performance.”

In addition to the new Glass Roof Mustang that goes on sale next summer, two other derivatives join the Mustang V-6 and GT in Ford showrooms early in 2008:

The 2009 model year marks Mustang’s 45th year. Mustang was first introduced in 1964 at the World’s Fair in New York with a price tag of $2,300. Ford sold more than 417,000 Mustangs in its first year.

Today, as the car approaches its 45th anniversary, nearly 9 million units have been sold.

Internationally, there are more than 250 Mustang enthusiasts clubs – more than any other vehicle – in the United States, Canada, Europe, Asia, South America and Australia.

Aside from its legion of loyal fans, Mustang also stands out for safety. The Mustang convertible is the first sports car and first convertible to earn the highest possible safety ratings in all New Car Assessment Ratings test modes performed by the U.S. government. The coupe earned five stars in frontal crash evaluations for both driver and front-seat passenger and in side impact for driver and rollover testing. It earned four stars for side impact for rear-seat passengers.

[Source:mustangblog]

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