Mustang Blue – Duftwässerchen von Estee Lauder

Ziemlich genau ein Jahr nachdem das Erste aue de cologne von Ford für den ambizionierten Mustang Fan, von Estee Lauder, auf den Markt kam, gibt es jetzt eine zweite, frischere Variante. Mustang Blue ist laut “Entwickler” die neue Definition von Sicherheit, Sinnlichkeit und Stärke für den “Mustang-Mann”. Ein Mix aus Geranie, Salbei, Beifuß und anderen Stimulanzien, welche den “Mustang-Mann” in ein neues Zeitalter versetzen sollen. Aramis und Designer Fragrances, sind ein Subunternehmen von Estée Lauder welche diesen neuen Duft entwickelt haben. Die Preise liegen zwischen 20 Dollar für das 30ml und 32 Dollar für die 100ml Flasche. Ein After Shave ist ebenso für 25 Dollar in der 100ml Flasche erhältlich.

Press Release

Mustang Blue, The New Men’s Fragrance

“Fresh, aquatic ingredients infused with sage, basil and sandalwood combine to make a clean, clear and compelling fragrance,” says Trudi Loren, Vice President, Corporate Fragrance Development Worldwide for The Estée Lauder Companies Inc. “Mustang Blue confidently accentuates who the Mustang man is; a man who knows how to enjoy the adventure of life.”

The fragrance is infused with mint and basil to boost the tantalizing top. At the heart is an aromatic exhale of geranium, sage and artemisia. A cool and crisp intensity radiates from a high-spirited essence of pine and cedarleaf, while the perfect freshness that features spicy, wet cardamom, clove leaf and cypress transports the senses through an intriguing voyage.
The sensual masculine back infuses rugged sandalwood with an intoxicating earthy blend of hay and patchouli to create a super sexy, masculine scent.

The Mustang Blue fragrance line includes: 1.0oz/30ml Cologne Spray (SRP: $20); 1.7oz/50ml Cologne Spray (SRP: $25); 3.4oz/100ml Cologne Spray (SRP: $32). The Mustang Blue scent will also be available in a 3.4oz/100ml After Shave (SRP: $25). Mustang Blue, the new fragrance for men will launch in June 2008 to retailers nationwide including Sears, JCPenney and Kohl’s and rollout to mass merchandisers and chain drug stores in July of 2008.

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 135 countries and territories under well-recognized brand names, including Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M-A-C, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good Skin(TM), Grassroots, Sean John, Missoni, Daisy Fuentes, Tom Ford Beauty, Mustang, Coach and Ojon.

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With more than 280,000 employees and more than 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit

Mustang is one of the greatest automotive sales success stories of all time. Nearly one out of every two sports cars sold in the United States is a Mustang, and remains one of the hottest-selling cars in America. It’s also America’s best-selling convertible.

[Source: The Mustang Source]

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